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Wednesday, July 16, 2014

SECTS SHOP multi-label concept space at orchard gateway




WE ARE OPEN 
 The 1600 sq ft “SECTS SHOP” had it’s soft opening 23rd April 2014 at new mall Orchard Gateway. Founded and curated by Singapore-based designers behind the fashion label DEPRESSION, Kenny Lim and Andrew Loh, the select shop houses new-to-Singapore International Menswear brands and Unisex Accessories, Bags, Shoes and even Home Ware. Positioned as a first-of-its-kind ‘Multi-Style’ Concept, the shop is divided into Sections (hence, SECTS) to cater to the various styles of Singapore men. There will be something for all men of all ages (and some women too), with more than twenty brands to choose from at prices starting from $15 for a pair of Kyototo socks to $69 for a NCE t-shirt, to $500 for a Human Potential jacket.
SECTS SHOP held it’s official opening with a private by-invite-only party on 14th June. Covered by lifestyle portal SENATUS.NET, the event was graced by celebrities such as singers Jocie Guo Mei Mei, actress Julie Tan, host Danny Yeo, Wild Rice Creative Director Ivan Heng, 91.3FM DJ Charmaine Yee, MTV’s VJ Rich and many other industry personalities such as Elim Chew. To match the store’s modern ‘Oriental Martial Arts’ vibe, the party had an Asian-theme complete with cardboard weapons for guests to ‘battle’ it out, and pinot noir in Chinese tea cups.

“We didn’t want to create just any other multi-label shop. Instead, we created a concept store with a pugilistic theme – curating brands to represent the ‘masters’ of each fashion genre. You’ll even be greeted with the words ‘WU LIN DA HUI’ when you enter the store’
– Kenny Lim, designer and co-owner of SECTS SHOP

The opening was also in conjunction with the launch of DEPRESSION’s new diffusion line, NOT COOL ENOUGH (NCE). Singapore’s first k-pop inspired streetwear brand, NCE released it’s VERSION 2.0, after a successful sell-out of the first season.


“Thanks to the Korean wave, Streetwear is back, and with a more progressive edge. We’ve decided to infuse elements of DEPRESSION into street fashion, which we think, will lead world trends for the next few years.”
– Andrew Loh, Creative Director DEPRESSION



SECTS SHOP’s ‘Sections’ and Brands:

• Casual
Brands:
Migo apparel and boxers, Hong Kong
Antidepressant, Singapore
Jeepers Peepers sunglasses, UK
Blackhead apparel, China
Proef stockings and socks, Japan
On Days I Crave, food-inspired totes from Singapore

 
• Street
Brands:
Not Cool Enough, Singapore
Naviiv, Germany
Underrated, UK
Sugarpills, Poland
QUAY, eyewear from Australia
The CXX, Dubai
 
• Preppy  
Brands:
Shake Appeal, Bangkok
Adlib, Hong Kong
IOHLL, Taipei
Kyototo socks and accessories, Japan
Uuendy Lau, Hong Kong
Eye Candle, Taiwan

 

• Edgy
Brands:
Human Potential, Korean brand aka one of G-Dragon’s favorite brands
Depression, Singapore
Ivory Jar, UK
Inch Child accessories, Hong Kong
URB stockings and bags, German

 

SECTS SHOP
Address: Orchard Gateway #04-14, 277 Orchard Road Singapore 238858
Tel: +65 98892179
Email: sects.shop@depression.com.sg
Instagram Sects_Shop
Facebook.com/Sects.ShopbyDepression
Twitter @SectsShop
Hashtag #allmenlovesects #SectsShop #ilovesects







Contact Kenny Lim and Andrew Loh
Kenny@depression.com.sg
Andrew@depression.com.sg






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